April 21, 2026

Why Cravings Usually Aren’t About Willpower

Cravings are often a planning problem, not a self-control problem.

When meals and groceries aren’t planned, food decisions get made when you’re hungry, stressed, or short on time. That’s when convenience foods win.

A simple fix: plan enough so good options are available.

For example:

  • Cook a pot of soup or beans on the weekend
  • Wash and prep vegetables once
  • Cook 5 or 6 portions of your favorite fish each Sunday
  • Have fruit visible and ready to eat, such as apples, oranges, pineapple, and berries
  • Keep some no added sugar Larabars or IQBars in your car, desk, or backpack

Or you can order healthy meals to be delivered to your home and kept in your freezer.

I have used Daily Harvest and FireRoad recently.

When food that supports your goals is already prepared, cravings lose their leverage. You don’t need willpower—you need planning.

—Keith

KeithAHerman.com

If you have questions or topics you’d like me to address in future emails, you can reply to this message. I read and respond personally to all replies.

Keith A. Herman is the founder of the Expert Diet Project, an initiative dedicated to correcting health misinformation by spotlighting the advice of the real experts.

The Eat Like an Expert Newsletter, the Health & Well-Being Journal, and Keith’s upcoming book, Eat Like an Expert, are all part of the Expert Diet Project. The book is scheduled for release in 2026.

Get Your Free Plant-Based Eating Made Simple 7-Day Guide

Plus, you’ll receive 10 days of email support to walk you through your first week of healthier eating, one day at a time.

Build Better Habits Daily

Subscribe to our newsletter to receive more information about my book and journal (and to download your FREE fillable daily habit tracker).

Food Relationship Self-Test

YES. This Journal Is Made for You

Here’s how the journal helps you turn insight into results:

  • 13-Week Roadmap: A simple, day-by-day system that removes guesswork and keeps you focused.

  • Trigger-Proofing Tools: Learn how to redesign your environment so healthy choices feel easy.

  • Built-In Accountability: Track food, energy, sleep, and habits so progress never slips away.

  • Daily Reflection Prompts: Just 5 minutes a day to stay aligned before life gets busy.

This isn’t about fixing something that’s broken.
It’s about making healthy choices feel automatic.

This is your 13-week reset.

Ready to start eating healthier this week? Our free 7-Day Guide walks you through it one day at a time.

You Might Not Need It. 

You’re not in crisis mode, and that’s a good thing.

The Health & Well-Being Journal isn’t just for getting back on track.
It’s for levelling up, staying consistent, and building a food relationship that lasts.

📘 Even 5 minutes a day can help you track, reflect, and grow, before life gets messy.

Ready to try it?

Start Your 13-Week Upgrade