Coming Soon
Eat Like an Expert
The Science-Backed Guide to Eating a Plant-Based Diet
(and How to Finally Make It Stick)
Why Diets Fail
Knowing what to eat isn’t enough.
Most diet plans focus on food rules and willpower. They fail because they ignore how habits are formed and maintained. Starting a new behavior can be easy. Sticking to it is the hard part.
That’s why Eat Like an Expert introduces IDEAL goals, an Identity-based, Data-driven system that focuses on your Environment, makes Actions doable, and uses Leverage instead of willpower to create fast progress.
You’ll learn why SMART goals often sabotage long-term change, and how IDEAL goals replace effort with structure.
Put IDEAL Goals Into Action With IDEAL-21
You’ll apply this framework using IDEAL-21, a 21-day system designed to reset taste preferences, crowd out junk foods, and make plant-based eating enjoyable and sustainable.
There’s no calorie counting.
No portion control.
No rigid meal plans.
You add specific plant-based foods in recommended amounts, and something surprising happens.
You’re eating more food (larger portions) and still losing weight. Fruits, vegetables, legumes, and whole grains are so naturally low in calories you can eat until satisfied.
Within weeks, cravings fade as whole foods replace highly processed ones. Healthy foods now taste good, not just tolerable. You eat in response to real hunger, not food addiction.
Be the First to Read the Book
Pre-order now to secure your copy and receive exclusive updates, expert insights, and early access before the official launch.
Eat Like an Expert is currently being finalized and prepared for release.
If you already know this is a book you want, you can pre-order the first hardcover edition. You’ll receive the final published version as soon as it’s released, with priority fulfillment.
As a thank-you for pre-ordering, you’ll receive an exclusive bonus PDF. The bonus is a practical, science-backed approach to plant-based grocery shopping, called Shop Like an Expert, which includes the 1-page Grocery Shopping Cheat Sheet.
You’ll also receive early access to one of the most important and practical chapters from the book, Food Labels Lie, which explains how to read food labels without getting misled.
Shipping is calculated at checkout.
What This Approach Delivers
By combining evidence-based nutrition with habit-change science, Eat Like an Expert helps you create results that last:
- Reduced body fat and waist size
- Habits that feel easy because you designed them with IDEAL goals, not SMART goals
- Improved cholesterol and blood pressure
- Reduced risk of heart disease, cancer, type 2 diabetes, and Alzheimer’s disease
- Better energy and focus
This isn’t another diet book.
Eat Like an Expert was written to be the most unbiased, accurate, and practical guide to nutrition and habit-change available. You be the judge.
The evidence is clear. The strategy is IDEAL.
Customizable Eating Plan
Learn how to combine elements of plant-based and Mediterranean eating patterns, along with the evidence behind common nutrition debates, into a personalized plan that suits your unique needs and delivers real results.
Sustainable Habit Formation
Discover behavioral science strategies to not only start healthier eating habits but also stick to them for lasting health and wellness.
Achieve Transformational Results
Gain the tools and knowledge to transform your eating patterns, leading to improved vitality, health, and overall well-being.
Expert Guidance Simplified
Benefit from Keith Herman’s clear, actionable advice, making healthy eating accessible and achievable for everyone.
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Questions About the Book?
What makes Eat Like an Expert different from other nutrition books?
Most nutrition books focus on food rules alone—or on behavior change without clear guidance on what to eat. Eat Like an Expert integrates both, in a deliberate sequence. The book begins with IDEAL-21, a 21-day system that helps reset eating patterns and create fast progress. It then explains the science of habit change—why most plans fail and how to design habits that actually stick. Only after that foundation is in place does the book walk through the experts’ recommendations across every major food group, clearing up common myths and explaining the real, evidence-based pros and cons of each. The result is a practical way to build your version of a plant-based diet, grounded in both sound science and sustainable habits.
How does the book help readers follow through instead of falling off track?
Knowing what to eat isn’t the problem for many. Sticking to it is. Eat Like an Expert focuses on how habits are formed and why willpower-based plans fail. Using the IDEAL-Goals system, the book shows how to design your ideal self, environment, actions, and routines so healthy eating becomes easier over time—without relying on motivation or discipline.
Who is this book for?
This book is for people who know that eating more plant-based foods is good for their health, but struggle to make it consistent. It’s especially helpful if you’ve tried diets before, felt overwhelmed by conflicting advice, or had difficulty maintaining changes once life gets busy.
Is this book strict or restrictive?
No. There’s no calorie counting, portion control, or rigid meal plans. Instead, the book focuses on adding specific plant-based foods in evidence-based amounts. As whole foods crowd out highly processed ones, cravings fade, hunger regulates naturally, and healthy eating becomes automatic.
What Readers Are Saying
