September 15, 2026

The test your goal needs to pass

Most people set goals like “eat healthier” or “lose 20 pounds.”

These goals fail not because they’re wrong, but because they’re emotionally empty.

Here’s what actually drives change.

It’s the desire to increase positive emotions and decrease negative emotions.

A goal without feeling attached to it is just words on paper.

Try this:

Close your eyes and imagine your future ideal self after you’ve accomplished your health goal.

How do you look? What clothes are you wearing?

How do you feel when you catch your reflection?

If that image doesn’t stir something in you, whether excitement, pride, or relief, your goal isn’t meaningful enough to sustain the work it will take to achieve it.

I learned this firsthand.

My initial motivation to eat healthier came from dissatisfaction with behaviors I’d let slide.

That negative emotion was real, and it pushed me to act. But the vision of who I wanted to become, someone who honored his commitment to health, kept me going.

Your why might be seeing your grandchildren grow up.

It might be starting a new relationship and feeling unconditional love.

Whatever it is, the emotion is the engine.

Before you write another goal, ask yourself what you’ll feel when you achieve it.

If the answer is “not much,” keep digging.

—Keith

KeithAHerman.com

If you have questions or topics you’d like me to address in future emails, you can reply to this message. I read and respond personally to all replies.

Keith A. Herman is the founder of the Expert Diet Project, an initiative dedicated to correcting health misinformation by spotlighting the advice of the real experts.

The Eat Like an Expert Newsletter, the Health & Well-Being Journal, and Keith’s upcoming book, Eat Like an Expert, are all part of the Expert Diet Project. The book is scheduled for release in 2026.

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